|
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The brand achieved some fame due to various pop-culture references including television shows. ==History== Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972 in East Meadow, Long Island, New York.〔Snapple History ("Snapple History" ), "Snapple Website"〕 Their company, which was originally known as Unadulterated Food Products, was first conceived as a part-time venture to supply fruit juices to health food stores. Unsure if the business would succeed, Greenberg continued to run his health food store in Manhattan's East Village, while Leonard Marsh and his brother-in-law, Hyman Golden, operated a window washing business.〔 In a 1989 interview with ''Crain's New York Business'', Marsh admitted that when they launched the small business he knew "as much about juice as about making an atom bomb."〔 Unadulterated Food Products was one of the first companies in the United States to manufacture juices and other beverages made from natural ingredients.〔 An early apple juice product led to the company's name, Snapple.〔 Golden, Greenberg and Marsh had created a carbonated apple juice.〔 Unfortunately, one of the batches of apple juice fermented in the bottle, causing the bottle caps to fly off.〔 The original name of that particular apple juice product, "Snapple," which derived from the words "snappy" and "apple," became the new name for their beverage company, the Snapple Beverage Corporation, beginning in the early 1980s.〔〔O'Connor, Anahad. ("Hyman Golden, Co-Founder of Snapple, Dies at 85" ), ''The New York Times'', September 20, 2008. Accessed September 20, 2008.〕 Snapple would not manufacture their first tea, lemon tea, until 1987.〔(【引用サイトリンク】url=http://www.snapple.com/history )〕 Currently, there are four different types of Snapple: Tea (diet and regular), juice drinks, lemonade, and bottled water. Snapple's brand slogan is "Made from the best stuff on Earth." Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple Lady") answering letters from Snapple fans. In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark “made from the best stuff on earth” line in ads that spoofed earlier beer and sports drinks promotions; the ads received low marks from advertising industry observers. In addition, the company used its $15-million-a-year advertising budget to pay for a long-lived series of live radio commercials featuring controversial disk jockeys Howard Stern and Rush Limbaugh. At the end of the summer of 1992, Snapple conducted a five-week search for a new advertising agency that could better convey its corporate identity in preparation for a wider national push. Later that year, Snapple also signed tennis player Jennifer Capriati to endorse its products. By August 1992, Snapple had expanded its distribution to every major city in the United States and it signed new contracts with beverage distributors. The company owned no manufacturing facilities, but instead made agreements with more than 30 bottlers across the country. In this way, Snapple was able to keep its overhead low and its payroll short. The company administration consisted of just 80 employees, 50 of whom worked out of a modest office building on Long Island. The Quaker Oats Company bought Snapple for $1.7 billion in 1994. The company ran into problems and sold it to Triarc in 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners. Starting in May 2009, Snapple was made with sugar, not high fructose corn syrup. However, in certain areas, the older formula is still sold in stores, but this is becoming increasingly rare. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Snapple」の詳細全文を読む スポンサード リンク
|